Type: Data Task
Priority: Should have
Affects Version/s: None
Fix Version/s: None
P4 site:New Zealand
Once CSS code is provided by https://jira.greenpeace.org/browse/PLANET-4127 we should set up the A/B test in Google Optimize, ideally for the NZ site as Nick Young is the original requestor (see idea https://planet4.greenpeace.org/idea/visible-mobile-donate-button/).
This is the same approach we did for the cookies AB test
- New Zealand
To be agreed with the NRO's involved. Julia Marubayashi will suggest page groups based on traffic volume and the button click-through rate.
*Important to make sure we are following the display rules mentioned in https://jira.greenpeace.org/browse/PLANET-4140.*
Avoid running the test on:
- any page where there is an existing call to action button (e.g. campaign or take action pages);
- any page where the header/carousel image contains children, indigenous people;
- any page or period of time where we might face sensitivity/morality issues (e.g. aftermath of a natural disaster or humanitarian crisis) or that we could be seen as profiting off of a situation that may worsen the fallout of a legal issue.
- any page w/ corporate spoof campaigns