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Data Task
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Resolution: Done
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Should have
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None
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None
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New Zealand
Once CSS code is provided by https://jira.greenpeace.org/browse/PLANET-4127 we should set up the A/B test in Google Optimize, ideally for the NZ site as nyoung is the original requestor (see idea https://planet4.greenpeace.org/idea/visible-mobile-donate-button/).
This is the same approach we did for the cookies AB test
A/B Test Methodology
NRO's participants
- New Zealand
- Brasil
- Turkey
- Czech
- Mena
- SEA
Page Targeting (defined in Google Optimize)
To be agreed with the NRO's involved. jmarubay will suggest page groups based on traffic volume and the button click-through rate.
*Important to make sure we are following the display rules mentioned in https://jira.greenpeace.org/browse/PLANET-4140.*
Avoid running the test on:
- any page where there is an existing call to action button (e.g. campaign or take action pages);
- any page where the header/carousel image contains children, indigenous people;
- any page or period of time where we might face sensitivity/morality issues (e.g. aftermath of a natural disaster or humanitarian crisis) or that we could be seen as profiting off of a situation that may worsen the fallout of a legal issue.
- any page w/ corporate spoof campaigns
- has to be done before
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PLANET-4165 Implement "Enhanced Donate button" command in postpage settings
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- CLOSED
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- CLOSED
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PLANET-4991 UX recommendations for the mobile Donate button based on A/B test results
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- CLOSED
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- is blocked by
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PLANET-4880 Increase timeout value of the Optimize anti-flicker snippet
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- CLOSED
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- CLOSED
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- is FS-depended by
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- Blocked
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- is triggered by
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- CLOSED
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- CLOSED
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PLANET-4085 Enhanced "Donate" Button visibility on mobile
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- CLOSED
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- CLOSED
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