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  1. Planet4
  2. PLANET-4128

Implement A/B Test on Donate Mobile Button (GPNZ + Others)

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    Details

    • Type: Data Task
    • Status: CLOSED
    • Priority: Should have
    • Resolution: Done
    • Affects Version/s: None
    • Fix Version/s: None
    • Labels:
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    • P4 site:
      New Zealand

      Description

      Once CSS code is provided by https://jira.greenpeace.org/browse/PLANET-4127 we should set up the A/B test in Google Optimize, ideally for the NZ site as Nick Young is the original requestor (see idea https://planet4.greenpeace.org/idea/visible-mobile-donate-button/). 

      This is the same approach we did for the cookies AB test 


       A/B Test Methodology

      NRO's participants

      • New Zealand
      • Brasil 
      • Turkey
      • Czech
      • Mena
      • SEA

      Page Targeting (defined in Google Optimize)

      To be agreed with the NRO's involved. Julia Marubayashi will suggest page groups based on traffic volume and the button click-through rate. 

      *Important to make sure we are following the display rules mentioned in https://jira.greenpeace.org/browse/PLANET-4140.*

      Avoid running the test on: 

      • any page where there is an existing call to action button (e.g. campaign or take action pages);
      • any page where the header/carousel image contains children, indigenous people;
      • any page or period of time where we might face sensitivity/morality issues (e.g. aftermath of a natural disaster or humanitarian crisis) or that we could be seen as profiting off of a situation that may worsen the fallout of a legal issue. 
      • any page w/ corporate spoof campaigns

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                Assignee:
                jmarubay Julia Marubayashi
                Reporter:
                ltiralon Luca Tiralongo
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