UX recommendations for the mobile Donate button based on A/B test results

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    • Type: UX task
    • Resolution: Unresolved
    • Priority: Should have
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      As a follow-up of this ticket Planet-4128, make UX recommendations on the mobile Donate button based on the A/B test results.

      Results from the AB Test:

      Summary: After 20 days, the A/B test was successful and we have a clear winner: The Enhanced Donate Button on Mobile.
      This version has 99% of probability of being the best. There's a 95% chance that the alternative design can drive an uplift from 6% to 108% on the button's click-through rate.

      This covers the test's goal of being able to identify the improvement of at least 15-20% on the CTR. 

            Assignee:
            Magali Fatome (Inactive)
            Reporter:
            Suzi Grishpul (Inactive)
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              Created:
              Updated: