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  1. Planet4
  2. PLANET-4991

UX recommendations for the mobile Donate button based on A/B test results

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    Details

    • Type: UX task
    • Status: CLOSED
    • Priority: Should have
    • Resolution: Unresolved
    • Affects Version/s: None
    • Fix Version/s: None
    • Labels:
    • Section:
      Donate page
    • P4 site:
      All sites
    • Track:
      Design

      Description

      As a follow-up of this ticket Planet-4128, make UX recommendations on the mobile Donate button based on the A/B test results.

      Results from the AB Test:

      Summary: After 20 days, the A/B test was successful and we have a clear winner: The Enhanced Donate Button on Mobile.
      This version has 99% of probability of being the best. There's a 95% chance that the alternative design can drive an uplift from 6% to 108% on the button's click-through rate.

      This covers the test's goal of being able to identify the improvement of at least 15-20% on the CTR. 

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                Assignee:
                mfatome Magali Fatome
                Reporter:
                sgrishpu Suzi Grishpul
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                  Dates

                  Created:
                  Updated: