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  1. Planet4
  2. PLANET-5072

Implement A/B Test on the Take Action boxout (posts)

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    Details

    • Type: Data Task
    • Status: OPEN
    • Priority: Should have
    • Resolution: Unresolved
    • Affects Version/s: None
    • Fix Version/s: None
    • Labels:
      None
    • Sprint:
      P4 Data: Work in progress
    • P4 User role:
      Web Master
    • Section:
      Analytics

      Description

      As a follow up from Magali's review on the Covers block (-------PLANET-4066-------) we have decided to run an A/B experiment to test the new Take Action cards designs on posts.

       

      All steps:

      1. Data – Run Heatmap analysis on Take Action Covers --PLANET-4066-- 
      2. UX – Analysis based on heatmaps --PLANET-4922-- 
      3. UX – Recommendations for Take Action, Covers and Boxout  PLANET-5083
      4. UI – Create the design for the Take Action Bouxout - A/B Test PLANET-5108 
      5. Dev – Create the CSS/JS code for the new design (to be used in Optimize) PLANET-5073
      6. Dev – Update the tracking on the original version with data-* attributes methodology --PLANET-5071--
      7. Data – Work on the preliminary analysis for the Take Action boxout performances on posts PLANET-5074
      8. Comms – Recruit NRO's participants
      9. Data – Define the test's methodology and goals PLANET-5223
      10. Data – Run the A/B Test PLANET-5072 
      11. Data – Analyse test results and share outcomes PLANET-5224

       

       

        Gliffy Diagrams

          Attachments

            Issue Links

            has to be done after

            Task - A task that needs to be done. PLANET-5071 Implement data attributes on Covers Block

            • Should have - Of significant value but can go live without it
            • CLOSED

            Task - A task that needs to be done. PLANET-5073 Create JS/CSS for the Take Action Boxout A/B Test

            • Should have - Of significant value but can go live without it
            • CLOSED

            Task - A task that needs to be done. PLANET-5325 Implement design for Take Action Boxout A/B test

            • Should have - Of significant value but can go live without it
            • CLOSED

            Data Task - PLANET-4066 Take Action cards: run Heatmap analysis on Take Action Covers

            • Should have - Of significant value but can go live without it
            • CLOSED

            UX task - PLANET-4922 Take Action cards UX analysis based on Heatmaps

            • Should have - Of significant value but can go live without it
            • CLOSED

            Data Task - PLANET-5074 Investigate Take Action boxout click-through rate on posts

            • Should have - Of significant value but can go live without it
            • CLOSED

            UI task - PLANET-5108 Create design for Take Action Boxout A/B test

            • Should have - Of significant value but can go live without it
            • CLOSED

            Data Task - PLANET-5223 Create A/B Test Plan & Goals for the Take Action Bouxout

            • Should have - Of significant value but can go live without it
            • CLOSED
            has to be done before

            Data Task - PLANET-5224 Consolidate results from the Take Action boxout A/B Test

            • Should have - Of significant value but can go live without it
            • OPEN

            UI task - PLANET-5806 Improve UI design for social media buttons

            • Should have - Of significant value but can go live without it
            • Pending Design
            relates to

            UX task - PLANET-5019 UX review - TA card & TA boxout and covers block

            • Should have - Of significant value but can go live without it
            • CLOSED

              Activity

                People

                Assignee:
                jmarubay Julia Marubayashi
                Reporter:
                jmarubay Julia Marubayashi
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                  Dates

                  Created:
                  Updated: