Implement A/B Test on the Take Action boxout (posts)

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    • Type: Data Task
    • Resolution: Done
    • Priority: Should have
    • None
    • None
    • P4 Data: Work in progress
    • Web Master
    • Analytics

      As a follow up from Magali's review on the Covers block (-------PLANET-4066-------) we have decided to run an A/B experiment to test the new Take Action cards designs on posts.

       

      All steps:

      1. Data – Run Heatmap analysis on Take Action Covers --PLANET-4066-- 
      2. UX – Analysis based on heatmaps --PLANET-4922-- 
      3. UX – Recommendations for Take Action, Covers and Boxout  PLANET-5083
      4. UI – Create the design for the Take Action Bouxout - A/B Test PLANET-5108 
      5. Dev – Create the CSS/JS code for the new design (to be used in Optimize) PLANET-5073
      6. Dev – Update the tracking on the original version with data-* attributes methodology --PLANET-5071--
      7. Data – Work on the preliminary analysis for the Take Action boxout performances on posts PLANET-5074
      8. Comms – Recruit NRO's participants
      9. Data – Define the test's methodology and goals PLANET-5223
      10. Data – Run the A/B Test PLANET-5072 
      11. Data – Analyse test results and share outcomes PLANET-5224

       

       

            Assignee:
            Julia Marubayashi
            Reporter:
            Julia Marubayashi
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