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Data Task
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Resolution: Done
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Should have
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None
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None
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P4 Data: Work in progress
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Web Master
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Analytics
As a follow up from Magali's review on the Covers block (--------------) we have decided to run an A/B experiment to test the new Take Action cards designs on posts.PLANET-4066
All steps:
- Data – Run Heatmap analysis on Take Action Covers --
--PLANET-4066 - UX – Analysis based on heatmaps --
--PLANET-4922 - UX – Recommendations for Take Action, Covers and Boxout
PLANET-5083 - UI – Create the design for the Take Action Bouxout - A/B Test PLANET-5108
- Dev – Create the CSS/JS code for the new design (to be used in Optimize)
PLANET-5073 - Dev – Update the tracking on the original version with data-* attributes methodology --
--PLANET-5071 - Data – Work on the preliminary analysis for the Take Action boxout performances on posts
PLANET-5074 - Comms – Recruit NRO's participants
- Data – Define the test's methodology and goals
PLANET-5223 - Data – Run the A/B Test
PLANET-5072 - Data – Analyse test results and share outcomes
PLANET-5224
- has to be done after
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PLANET-5071 Implement data attributes on Covers Block
- CLOSED
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PLANET-5073 Create JS/CSS for the Take Action Boxout A/B Test
- CLOSED
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PLANET-5325 Implement design for Take Action Boxout A/B test
- CLOSED
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PLANET-4066 Take Action cards: run Heatmap analysis on Take Action Covers
- CLOSED
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PLANET-4922 Take Action cards UX analysis based on Heatmaps
- CLOSED
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PLANET-5074 Investigate Take Action boxout click-through rate on posts
- CLOSED
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PLANET-5108 Create design for Take Action Boxout A/B test
- CLOSED
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PLANET-5223 Create A/B Test Plan & Goals for the Take Action Bouxout
- CLOSED
- has to be done before
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PLANET-5224 Consolidate results from the Take Action boxout A/B Test
- CLOSED
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PLANET-5806 Improve UI design for social media buttons
- CLOSED
- relates to
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PLANET-5019 UX review - TA card & TA boxout and covers block
- CLOSED