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Task
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Resolution: Released
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Should have
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None
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2
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Analytics, Search
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Sprint #131, Sprint #132, Sprint #133
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atlas
Context:
Last year we started tracking a few click events on selected Planet 4 sites via Google Tag Manager, often based on the element's IDs or classes. This usually demands an extensive custom setup in Tag Manager and is often less accurate.
Tracking Methodology (updated)
As suggested by pvincent and sdeshmuk, we can work with data-* attributes instead of dataLayer events. This should facilitate the implementation while also allowing some more flexibility when setting up the events tags in Google Tag Manager.
The idea is to implement a set of new data attributes with standard values. These will be used later to trigger events and define its category, action and label.
- Example: See image attached for using GTM's dataLayer variable to extract data attributes (gtm.element.dataset.target)
- Useful Links: https://mixedanalytics.com/blog/value-data-attributes-javascript-gtm/
Task:
- Implement data-attributes on elements:
- data-ga-category
- data-ga-action
- data-ga-label
- Implement data-attributes with the following standard values:
data-ga-category data-ga-action data-ga-label Search Page Issue Filter
Tag Filter
Category Filter
Content Filter[filter name] Search Page Load More Button [n. results displayed] Search Page Sort By Filter Most Relevant
Most RecentSearch Page Search Button n/a Search Results Title
Call to Action
Image
Navigation Tag
Category TagPost
Campaign
Document
Take Action
Page
Here's a screenshot linking the design elements with the data-ga-action standard value:
More Information:
- [filter name] = name of the issue / tag / category / content checkbox that was clicked by the user
- [n of search results] = number of search results when the user clicked on the Load More button
To view all events standards and data-attributes structure proposed: "P4 Events Standards - 2020 Review"
Next steps:
- Julia should create the Google Tag Manager setup in all P4-NRO's containers.
- Investigate and communicate with NROs using child themes to apply the same data attributes
- has to be done after
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PLANET-4971 Implement data attributes on Footer
- CLOSED
- is cloned by
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PLANET-4970 Implement data attributes on Navigation Bar
- CLOSED
- relates to
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PLANET-5202 Fix the data-ga-action on the Search Page
- CLOSED