Summary

Search engines have traditionally had quite a lot of troubles crawling, rendering and indexing client-side rendered Javascript. So we need to figure out how to serve our custom blocks without client JS rendering.

The goal is to have all the (important) content present in HTML code that is delivered from the web server to the browser. Links should be presented with <a>-tag in this source HTML code.

Requirements

• Create a list of blocks that are currently rendered using client-side JS.
• Investigate what is involved in refactoring these blocks.
• Identify any design work that may need to happen.
• Work with product and design teams to prioritize order of blocks to work on.
• Create follow-up tickets for the work.

Resources

• Hopkins SEO Tech Audit (pp 5-10) for more info.