Context:

Last year we started implementing a few click events on Planet 4 elements for design iteration and testing. We selected a few websites and implemented the click events via Google Tag Manager, most often based on elements IDs or classes. 

We now need to implement these events on all Planet 4 websites. We should use a different methodology to be more accurate on the tracking and make the implementation easier (on all P4-NRO’s Google Tag Manager containers). 

Tasks: 

1. Review existing event setup on Tag Manager and Google Analytics
2. Propose new standards and implementation method

Suggestion: Use the existing tag "PD - UA Event - Generic" which is triggered on the dataLayer event 'uaevent'. We can define new events categories, actions and labels and fire them through the Planet 4 system. Since all Planet 4 GTM containers have this 'uaevent' tag, we could easily implement new standards, avoiding the process of updating all containers.

Result: 

The event standards revision can be found here: "P4 Events Standards - 2020 Review"