Userstory:

As a webadmin I want my site to have correct structured metadata so that I can tell google more about my website.

Background:

While investigating the issue for search results of non USA sites including "Greenpeace USA", one of the suggestions was to make sure that Planet4 websites include the stuctured metadata that Google is looking for.

Example:

How these data look for the USA website (that is not on Planet4)

https://search.google.com/structured-data/testing-tool/u/0/#url=www.greenpeace.org%2Fusa

How these data look for the GPI site (on Planet4)

https://search.google.com/structured-data/testing-tool/u/0/#url=https%3A%2F%2Fwww.greenpeace.org%2Finternational%2F

We believe that as long as the metadata is present, Google should be able to better populate their Knowledge Panels and learn a bit more about the correct name and data for our sites.

More info on the structured data:

https://developers.google.com/search/docs/guides/intro-structured-data

Task:

1) Create a new Menu item in the p4 settings for "P4 Structured data"

2) Add fields for all fields that are not derivative

3) Implement in the front end html code the needed changes to deliver at least the structured data that we can see being delivered in the Greenpeace USA site.